Course Descriptions

Course NumberCourse TitleCreditsDescriptionCompetencies
MKT110Principles of Marketing3Marketing effectively and efficiently results in better customer loyalty, higher share of customers, relief from margin erosion, and higher customer satisfaction. Explore strategies used to get, keep and grow customers. Theoretical concepts blend with real-world applications in the areas of planning, decision-making, consumer behavior, ethics, product, price, distribution, promotion, service and international marketing.Loading...
MKT115Business-to-Business Marketing3Presents functional methods of business-to-business marketing. Examines all forms of wholesaler service and manufacturer type marketing activities.Loading...
MKT120E-Marketing3Study of the Internet as a marketing tool. Investigation of the relevant issues and uses of Web-based marketing including influence on such traditional market mix topics as product, place, price and promotion. Focus will be on the use of technology rather than the technology itself.Loading...
MKT121Digital Marketing3Students will become familiar with the various strategies and tools companies and agencies use to implement digital marketing campaigns. In particular, this course explores the use of the Web, social media, mobile devices, search engines, analytics software and digital broadcast media for marketing.Loading...
MKT140Selling3Emphasizes the "consultative style" of personal selling. Covers the importance of establishing good relationships, finding prospect needs, providing a solution to these needs, and closing a high percentage of sales interviews.Loading...
MKT141Advanced Selling Strategies3This class explores higher-level strategies related to working effectively with top decision makers. Learning focuses on the individual adding value to the transaction to become the supplier of choice. Students also participate in an exploration of a sales automation software program. Prerequisite: MKT 140Loading...
MKT145Sales Management3Expands on the selling process by training the trainer in functional aspects of sales force management. Emphasis on recruitment, selection and training procedures, motivation, group presentations and meeting management; compensation plans, territory management, forecasting and performance evaluation.Loading...
MKT150Principles of Advertising3Provides a broad overview and hands-on application of advertising and promotion. Topics include advertising objectives and strategies, appropriate media selection and creative development for effectively reaching a target market with a promotional message.Loading...
MKT160Principles of Retailing3Examines the retail business environment including an overview of retail businesses and trends, career opportunities, retail strategies, merchandising, human resources, supply chain management and customer service.Loading...
MKT182Customer Relationship Mgmt3Customer Relationship Management is a systematic marketing process used by customer and client-driven organizations around the world. Using CRM software, companies can effectively track buying activity and target customers more effectively with sales, service and marketing efforts. This course includes an overview of CRM concepts and case studies of companies with successful CRM programs.Loading...
MKT184Customer Service3Designed to make students aware of the value and reliance that a company places on its Customer Service Representatives. Emphasis is placed on developing skills that enable students to effectively work with external as well as internal customers. Self-management techniques are also included to enhance the retention of a positive attitude in the workplace.Loading...
MKT199Sports/Entertainment Mktg.3Exploration of the essentials of effective sports/entertainment marketing. Topics include application of the marketing principles in the sports/entertainment area, licensing issues, sponsorships and endorsements, stadium and arena marketing, broadcasting and media considerations, public policy and the unique challenges for sports/entertainment, specific products (concerts, special events, concessions, football, basketball, baseball, motor sports, etc.).Loading...