Master the Tools and Techniques to Create Professional Videos
Video is a powerful communication tool for building brands, delivering marketing messages, entertaining audiences and even inspiring others. With today's accessible technology and web-based video demand, more businesses and websites than ever are incorporating video into their messaging.
In DMACC 's three-stage Video Production Certificate, students will:
- Utilize professional, state-of-the-art 4K and 1080 video and DSLR cameras in a hands-on setting.
- Build fundamental skills needed to create web-based videos from beginning to end to grow a business.
- Lay the foundation for employment in the video production industry found in every state, including Iowa.
Led by Hollywood film and television veteran Steve Schott, DMACC's Video Production Certificate courses provide fundamental understanding of every element of video production—from developing an idea and planning a production to shooting the video and editing all the elements together.
Because courses cover all video disciplines— such as producing, camera operation, lighting, sound, working with actors, editing and more—the certificate program is also a great way for students to explore specializing in one area of production.
Video Production Certification in Three Stages
- Learning the Tools
MMS 480, Video Production I—proper use of professional-grade state-of-the-art cameras, LED, tungsten and fluorescent lighting, effective use of lenses, digital sound and the newest technology to create compelling shots and digital video clips. Students will also learn the fundamentals of editing, basic graphics and sound mixing using Adobe Premiere Pro. A personal 1080 digital video or DSLR camera is required for this course.
- Applying the Tools
MMS 481, Video Production II—Learn to implement elements and principles of digital video production by creating video projects for actual clients. Explore how to start from a basic idea, develop a script and produce short videos for use on websites and other digital media. Emphasis will be placed on getting the concept from a raw idea to production using industry standard equipment to produce and edit a final video for our client.
Prerequisite: MMS 480
- Using Refining the Tools and Techniques Needed to Create a Professional Finished Videos
MMS 482, Video Production III—Examine the use of effective video production techniques including camera movement, cinematic lenses, dramatic lighting, clean sound recording, working with actors, and finding locations. In addition, examine effective video post-production techniques including advanced editing, exciting graphics, sound mixing, color correction and effective use of music. Students will be able to produce short films, music videos, commercials, documentaries and other videos to help them create a compelling marketing reel. Lab activities will concentrate on advanced camera, lighting and sound recording techniques from professional guests in the industry. Students will learn job hunting skills including networking, resumes and reels, along with the business side of production.
Prerequisite: MMS 481