About This Program

Master the Tools and Techniques to Create Professional Videos

Video is a powerful communication tool for building brands, delivering marketing messages, entertaining and even inspiring others. With today's accessible technology and web-based video demand, more businesses than ever are incorporating video into their messaging.

In DMACC 's three-stage Video Production Certificate, students will:

  • Utilize professional, state-of-the-art video equipment in a hands-on setting.
  • Build fundamental skills needed to create web-based videos to grow a business.
  • Lay the foundation for employment in the video production industry found in every state, including Iowa.

Led by Hollywood film and television veteran Steve Schott, DMACC's Video Production Certificate courses provide fundamental understanding of every element of video production—from developing an idea and planning a production to shooting video and editing.

Because courses cover all video disciplines— such as producing, camera operation, lighting, sound, working with actors, editing and more—the certificate program is also a great way for students to explore specializing in one area of production.

Video Production Certification in Three Stages

  1. Learning the Tools
    GRD480, Video Production I—Students will learn the proper use of cameras, lighting, lenses, sound and technology to create shots and digital video clips. Students will also learn the fundamentals of editing. A personal digital camera is required for this course; students will also be trained to operate professional-grade cameras.
  2. Learning the Techniques
    GRD481, Video Production II—Learn to implement elements and principles of digital video production. Explore how to start from a basic concept to develop and produce short video segments for use in
    websites or other digital media. Emphasis will be placed on getting the concept from a raw idea to production using industry standard software to produce and edit content. Prerequisite: GRD 480
  3. Using Tools and Techniques to Create a Finished Product
    GRD482, Video Production III—Examine the use of effective video techniques, wardrobe, acting, backgrounds and props.
    Instruction includes application of effective plots and plot structure to fit the message being communicated. Lab activities will emphasize getting the concept from a raw idea to production using industry-standard procedures and practices in production activities. Prerequisite: GRD 481