DMACC Announces New Mascot After Conducting Multi-Year Survey

Posted 3/30/2023

​​​​​​​​​Survey data shows overwhelming belief in and support for unicorns

  • Multi-year survey gathers input from thousands of DMACC community members.

  • Results nothing short of magical, says DMACC President Rob Denson.

  • DMACC serves nearly 60,000 students every year, proudly supporting their unique goals.​

DMACC, the largest undergraduate institution in Iowa, today announced the results of a multi-year survey that gathered input from thousands of DMACC students, faculty, staff members and alumni, specifically regarding the College’s longtime mascot, the DMACC Bear.

And the feedback was barely short of unanimous: The DMACC Unicorn has arrived.

“I think I speak for everyone when I say, FINALLY!” said DMACC President Rob Denson. “I’ve been a fan of unicorns for years, and honestly, I felt a bit like I had fallen off a unicorn when I saw the survey results for the first time. DMACC has long held unicorn status by offering the lowest tuition and fees of any undergraduate institution in Iowa, and while bears are certainly beloved, I’ve always been a little surprised our College founders didn’t give the unicorn a closer look back in 1966.​

“There’s a lot magical and nothing at all mythical about the uniquely affordable, accessible and high-quality education we offer our DMACC students.”

Each year, DMACC serves nearly 60,000 students, and offers the following:

  • The lowest tuition and fees in Iowa;

  • Excellent scholarship opportunities, including more than $2 million in student scholarships awarded annually through the DMACC Foundation;

  • Smaller classes sizes, including an 19:1 faculty-to-student ratio;

  • More than 220 programs, certificates and transfer degrees, with flexible options for students at every stage of life and in their careers;

  • Free online and in-person tutoring;

  • A variety of locations to choose from, including six Campuses and seven Learning Centers throughout Central Iowa, as well as online learning options;

  • More than $75 million in new and remodeled facilities;

  • College athletics, fine arts, clubs, housing and more for a complete college experience

“I’m so excited to be a DMACC Unicorn,” said Donna Mack, a first-year DMACC student from Mystic, Iowa. “Unicorns really represent what it means to be a student at DMACC: Inspiring, unique, kind, wise and MAGICAL! I can’t wait to start wearing my new DMACC Unicorn gear.”

#UnicornNation Unites

DMACC has already launched an enthusiastic roll-out for its new look on campus, and the official DMACC Unicorn mascot will be formally introduced during a press conference on April 9, which also happens to be National Unicorn Day. The press conference will take place at the DMACC Dallas County Farm​, and attendees are encouraged to wear celebratory attire (and boots). The results of a College-wide mascot naming contest will be announced on April 31.

Anyone interested in applying to DMACC and joining #UnicornNation is encouraged to visit for additional information, to schedule a campus tour and more. Summer classes at DMACC begin May 23, while the fall semester kicks off August 23.

“DMACC can help you reach your goals, discover your path and achieve lifelong success,” Denson said. “And that’s no joke, unlike the mascot change we just announced.”

Happy April Fool’s Day, DMACC Bears/Unicorns!

For more information, contact: Rob Denson, (515) 964-6638

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