Facebook Digital Marketing Courses

94% of small business managers believe creating a social presence for a company is important to growing a business...but only 27

92% of small business managers believe creating content that renders well on a mobile phone is important to their business...but only 13% believe that their skills in this area are excellent

Facebook is partnering with DMACC to offer non-credit digital marketing and social media strategy courses for enrolled students. Thanks to their support, the Digital Marketing Essentials and Facebook Advertising courses are now $49.

These courses help Facebook meet the goal of training 1 million people across the U.S. by ensuring business owners have the skills they need to grow their business and that job seekers have the tools they need to find good jobs.

Facebook and Digital Marketing Essentials Certificate

Spring Course Dates:
Jan 27 - April 30, 2020
Feb. 17 - April 24, 2020

Course Description

Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course).

This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings.

If you successfully complete the course you will receive $50 in Facebook ad credits to use for your business (Facebook policy does not allow the ad credits to be used by nonprofit organizations).

Course Outline

MODULE 1: DIGITAL MARKETING FOUNDATIONS
Digital Marketing Ecosystem, Digital Marketing Strategy, Optimizing Your Brand Online, Digital Marketing Tools. Roles and Careers in Digital Marketing

MODULE 2: SEO AND INBOUND MARKETING
Content Marketing Strategy, Influencer and Event Marketing, Search Engine Optimization (SEO). Blogging Fundamentals, User-Centered Website Design

MODULE 3: SOCIAL MEDIA MARKETING
Crafting a Strategic Social Media Plan, Social Media Program Management, Facebook Marketing Essentials, Instagram and Visual Storytelling. Facebook and Instagram Ads

MODULE 4: TARGET AND OUTBOUND MARKETING
Fundamentals of Target Marketing, Social Media and Google Ads, CRM and Email Marketing Systems
Paid Search Marketing, Mobile, Push, Messenger Marketing

MODULE 5: DIGITAL MARKETING MEASUREMENT
Metrics, Conversions, and ROI, Beginner Google Analytics

Facebook Advertising Certificate

Spring Course Date: February 24 - May 1, 2020

Course Description

As consumers increasingly spend time on social media platforms, it has become more important than ever for businesses to know how to effectively use paid campaigns to reach targeted audiences. In this intermediate level course, you will discover the role of advertising campaigns as part of your overall social media marketing program. You will also identify the differences in voice and audience across various social media channels. Then, you will create a Facebook ad campaign from completing a campaign outline to posting the ad through Facebook Manager and analyzing the results. Prerequisites: Intermediate level of experience in using social media marketing and/or completion of Facebook and Digital Marketing course.

An understanding of Google Suite applications will be helpful. This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings.

Course Outline

Module 1: Introduction to Digital Marketing

Module 2: Introduction to Social Media

Module 3: Understanding Audience

Module 4: Campaigns

Module 5: Content Planning

Module 6: Content Creation

Module 7: Advertising

Module 8: Reporting and Analyzing

Module 9: Community Building

Module 10: Course Wrap Up

During this course you will work on a project that will lead to the creation of a Facebook ad that will be posted and analyzed. There are several parts to this project:

Explore and analyze a business's social media presence
Complete a campaign outline
Create a Facebook ad and feed content
Post a Facebook ad
Analyze the performance of your Facebook ad
Identify any changes you'd make

Email Marketing Certificate

Spring Course Date: Feb. 24 - May 1, 2020

Course Description

Email is an essential component of most digital marketing programs and offers the digital marketer a channel to reach customers directly in a personalized way. Email marketing is effective at customer acquisition and retention and is a way to maintain your relationship with customers and interested parties. You will learn how best to employ email marketing in your campaigns, best practices of when to use email, how to organize your campaign, and how to analyze and optimize campaigns to increase future effectiveness.

This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings to be able to access Blackboard.

Course Outline

Module 1: Introduction to Email Marketing
Module 2: Create an Effective Email Campaign
Module 3: Effective Email Design
Module 4: Email Automation & Deliverability
Module 5: Email Analysis

You will create a presentation using Google Slides that outlines the components of an email campaign for a chosen company. As a part of that presentation, you will:

Create an email campaign strategy for a given company.
Outline a segmentation strategy to generate email lists.
Craft an effective mock email for their email campaign using Mailchimp that includes a
from name, subject line, preheader text, content, and call to action that provide value to
their target segment.
Describe how they would utilize Mailchimp will help to launch multiple email campaigns
at once.
Analyze mock results from an email campaign and develop an optimization strategy.
Describe the process of setting up and analyzing A/B tests that would help to move their
email marketing campaign forward.

Course Information

These are online courses which means all readings, homework and interactions with the instructor and other students are done online and will have due dates. You'll spend the same amount of time learning the material as in a face-to-face course, except all learning is online. To help you decide if the course content is what you are looking for, carefully review the course descriptions and course outlines, which are below.

Course Drop Policy: Noncredit courses have a different drop policy from credit courses you may have taken. You may drop the course and receive a full refund up to 48 hours (2 business days) before the course begins. If you decide to drop after this time (including after the course starts), you may still drop the course, but the tuition will not be refunded.

Express Interest

Still have questions? Contact Julie Bundy, jmbundy@dmacc.edu.

Current Related Programs at DMACC:

Digital Marketing Certificate (6 classes/18 Credit Hours)
Current Professional (Non-Credit) Offerings including Managing Social Media, Social Media for Business, Google+, and More!