Facebook selects DMACC for Digital Marketing Certificate

94% of small business managers believe creating a social presence for a company is important to growing a business...but only 27

92% of small business managers believe creating content that renders well on a mobile phone is important to their business...but only 13% believe that their skills in this area are excellent

Facebook has announced a plan to train 1 million people across the U.S. by 2020 by ensuring business owners have the skills they need to grow their business and that job seekers have the tools they need to find good jobs.

To support these efforts locally, Facebook is partnering with DMACC to develop a new non-credit Digital Marketing Certificate program, which will include courses in digital marketing and social media strategy for enrolled students.

Course Description

Are you looking for a competitive social media edge using Facebook and Instagram and increasing your digital marketing acumen? This course will help you do just that as you discover the concepts, strategies, tools and professional best practices employed to implement digital marketing campaigns. You'll also explore the use of the Internet, social media, mobile devices, search engines, analytics software and digital media for marketing, promotion, customer service and community building. A final project provides hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an online course which will done through the Blackboard virtual learning environment.

Course Outline

DIGITAL MARKETING ECOSYSTEM
Principles of Digital Marketing
Roles in Digital Marketing
Social Media and Online Platforms

SEO AND INBOUND MARKETING
Content Marketing Strategy
Influencer and Event Marketing
Blogging Fundamentals and Offsite SEO
Website, UX, and Onsite SEO

SOCIAL MEDIA MARKETING
Crafting a Strategic Social Media Plan
Social Media Program Management
Facebook Marketing Essentials
Instagram Marketing and Visual Storytelling

TARGET AND OUTBOUND MARKETING
Fundamentals of Digital Advertising
CRM and Email Marketing Systems
Facebook and Instagram Advertising I
Facebook and Instagram Advertising II
Mobile and Messenger Marketing
Paid Search and Adwords

FINAL PROJECT

Express Interest

Spring: Enroll for the spring course here

Summer: Register below to learn about the next session being planned for early summer 2019.

Still have questions? Contact Julie Bundy, jmbundy@dmacc.edu.

Current Related Programs at DMACC:

Digital Marketing Certificate (6 classes/18 Credit Hours)
Current Professional (Non-Credit) Offerings including Managing Social Media, Social Media for Business, Google+, and More!

Facebook selects DMACC for Digital Marketing Certificate

Course Description

Course Outline

Express Interest

Current Related Programs at DMACC:

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