MODULE 1: DIGITAL MARKETING FOUNDATIONS
Digital Marketing Ecosystem, Digital Marketing Strategy, Optimizing Your Brand Online, Digital Marketing Tools. Roles and Careers in Digital Marketing
MODULE 2: SEO AND INBOUND MARKETING
Content Marketing Strategy, Influencer and Event Marketing, Search Engine Optimization (SEO). Blogging Fundamentals, User-Centered Website Design
MODULE 3: SOCIAL MEDIA MARKETING
Crafting a Strategic Social Media Plan, Social Media Program Management, Facebook Marketing Essentials, Instagram and Visual Storytelling. Facebook and Instagram Ads
MODULE 4: TARGET AND OUTBOUND MARKETING
Fundamentals of Target Marketing, Social Media and Google Ads, CRM and Email Marketing Systems
Paid Search Marketing, Mobile, Push, Messenger Marketing
MODULE 5: DIGITAL MARKETING MEASUREMENT
Metrics, Conversions, and ROI, Beginner Google Analytics