Are you looking for a competitive social media edge using Facebook and Instagram and increasing your digital marketing acumen? This course will help you do just that as you discover the concepts, strategies, tools and professional best practices employed to implement digital marketing campaigns. You'll also explore the use of the Internet, social media, mobile devices, search engines, analytics software and digital media for marketing, promotion, customer service and community building. A final project provides hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course). This is an online course which will done through the Blackboard virtual learning environment.