Online Facebook Digital Marketing Courses

94% of small business managers believe creating a social presence for a company is important to growing a business...but only 27

92% of small business managers believe creating content that renders well on a mobile phone is important to their business...but only 13% believe that their skills in this area are excellent

Facebook is partnering with DMACC to offer non-credit digital marketing and social media strategy courses to help business owners and anyone responsible for digital marketing gain the skills needed to reach your customers and grow your business. The courses are online so you can access them at any time that’s convenient for you. The instructors have hands-on experience in digital marketing and social media.

Facebook and Digital Marketing Essentials Certificate - $99

This is now a hybrid course. While most of the work will be done online, it will also meet once a week using Zoom.

September 13 – November 12 (Online Blackboard Collaborate portion meets on Tuesday, 7:00 p.m. – 9:00 p.m.)
October 4 - December 10 (Zoom portion meets on Thursday, 7:00 p.m. – 9:00 p.m.)

Enroll Online

Course Description

Are you new to using digital marketing to gain or maintain a competitive edge for your business? This course will help you increase your knowledge as you discover the foundational concepts, strategies, tools and professional best practices employed to implement a digital marketing program. With emphasis on Facebook and Instagram, you'll explore social media in an integrated digital marketing context which includes the use of the Internet, mobile devices, search engines, analytics software and digital media tools. Mini projects provide hands-on experience as you establish a digital foundation and social media presence for your own business or a local small business or startup. Course articulates to MKT 121 (3-credit course).

This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings. In addition to the Blackboard online component, this course will also meet virtually using Zoom. Date and time depends on the section. The instructor will send an email with the Zoom link.

If you successfully complete the course you will receive $50 in Facebook ad credits to use for your business (Facebook policy does not allow the ad credits to be used by nonprofit organizations).

Course Outline

MODULE 1: DIGITAL MARKETING FOUNDATIONS
Digital Marketing Ecosystem, Digital Marketing Strategy, Optimizing Your Brand Online, Digital Marketing Tools. Roles and Careers in Digital Marketing

MODULE 2: SEO AND INBOUND MARKETING
Content Marketing Strategy, Influencer and Event Marketing, Search Engine Optimization (SEO). Blogging Fundamentals, User-Centered Website Design

MODULE 3: SOCIAL MEDIA MARKETING
Crafting a Strategic Social Media Plan, Social Media Program Management, Facebook Marketing Essentials, Instagram and Visual Storytelling. Facebook and Instagram Ads

MODULE 4: TARGET AND OUTBOUND MARKETING
Fundamentals of Target Marketing, Social Media and Google Ads, CRM and Email Marketing Systems
Paid Search Marketing, Mobile, Push, Messenger Marketing

MODULE 5: DIGITAL MARKETING MEASUREMENT
Metrics, Conversions, and ROI, Beginner Google Analytics

Email Marketing Certificate - $99

September 27 – November 11

Enroll Online

Course Description

Email is an essential component of most digital marketing programs and offers the digital marketer a channel to reach customers directly in a personalized way. Email marketing is effective at customer acquisition and retention and is a way to maintain your relationship with customers and interested parties. You will learn how best to employ email marketing in your campaigns, best practices of when to use email, how to organize your campaign, and how to analyze and optimize campaigns to increase future effectiveness.

Course Outline

Module 1: Introduction to Email Marketing
Module 2: Create an Effective Email Campaign
Module 3: Effective Email Design
Module 4: Email Automation & Deliverability
Module 5: Email Analysis

You will create a presentation using Google Slides that outlines the components of an email campaign for a chosen company. As a part of that presentation, you will:

Create an email campaign strategy for a given company.
Outline a segmentation strategy to generate email lists.
Craft an effective mock email for their email campaign using Mailchimp that includes a
from name, subject line, preheader text, content, and call to action that provide value to
their target segment.
Describe how they would utilize Mailchimp will help to launch multiple email campaigns
at once.
Analyze mock results from an email campaign and develop an optimization strategy.
Describe the process of setting up and analyzing A/B tests that would help to move their
email marketing campaign forward.

Search and Display Advertising Certificate - $99

September 27 - November 19

Enroll Online

Course Description

This course will give you greater insight into two major areas of paid advertising: search and display. You will learn about search engine marketing, campaigns and ad networks, keywords, search ads, display ads, ad ranks, bids and budgets, and ad optimization. You will work on developing a presentation throughout the course that outlines a search and display campaign strategy for a company. Basic internet skills and an understanding of Google Workspace applications are recommended. This is an online course which will be done through the Blackboard virtual learning environment. After enrolling you will receive your DMACC username and password in two separate mailings and emails.

Course Outline

Module 1: Search Engine Marketing
Module 2: Campaigns and Best Practices
Module 3: Networks and Google Products
Module 4: Search Ads
Module 5: Keywords
Module 6: Display
Module 7: Ad Bidding
Module 8: Optimization

Course Information

These are online courses through DMACC’s Blackboard Learning Management System. All readings, homework and interactions with the instructor and other students are done online and will have due dates. You'll spend the same amount of time learning the material as in a face-to-face course. To help you decide if the course is what you are looking for, carefully review the course descriptions and course outlines.

Course Drop Policy: Noncredit courses have a different drop policy from credit courses you may have taken. You may drop the course and receive a full refund up to 48 hours (2 business days) before the course begins. If you decide to drop after this time (including after the course starts), you may still drop the course, but the tuition will not be refunded.

Still have questions? Contact Angie Neville, ajneville@dmacc.edu.

Current Related Programs at DMACC:

Digital Marketing Certificate (6 classes/18 Credit Hours)
Current Professional (Non-Credit) Offerings including Managing Social Media, Social Media for Business, Google+, and More!