Vada Grantham's Bio

Vada received a BA degree in Business from Grand View College in 1987. Vada and his wife Teresa started their market research firm in 1987 in the basement of their home with just two employees. During the initial years of business, they were in the food industry with a client list of General Mills, Keebler, Pillsbury, Nabisco, Kraft, and more. Their primary services were providing food samples to shoppers in the supermarkets and Sam’s Clubs. They sold the food division in 1999 with over 500 employees in eight Midwestern states.

Today, the company is a full-service research firm with 10 employees and provides consumer research to a variety of industries.

Vada said his professional aspiration is to take DMACC’s Small Business Entrepreneurship Program to unprecedented heights by creating market demands for programs that are developed through- innovative thinking, strategic processes, and continuously keeping a pulse on a technologically savvy and ever-changing world!

As a professor, his primary goal is to create a learning environment for his students that is; intellectually stimulating, engaging, and thought provoking.