Name: __________________________ Date: _____________


1.
Which if the following can be described a trend in retailing?
A.
greater diversity of retailers
B.
increasing industry concentration
C.
globalization
D.
the use of multiple channels to interact with customers
E.
all of the above


2.
By utilizing the Internet, catalogs and the telephone, brick and mortar stores:
A.
are complicating the shopping experience
B.
are hiring more part-time associates
C.
are increasing delivery charges
D.
are maintaining lower overhead costs
E.
are making shopping more convenient


3.
A retailer's role in the distribution channel is to:
A.
act as the liaison between manufacturers and wholesalers
B.
buy merchandise exclusively from the manufacturers
C.
negotiate with consumers through a series of focus groups
D.
satisfy the needs of the consumers
E.
sell to wholesalers


4.
______________ is when a firm performs more than one set of activities in a channel.
A.
Channel diversification
B.
Distribution structure
C.
Horizontal integration
D.
Vertical development
E.
Vertical integration


5.
What has Wal-Mart successfully developed in the U.S. that has given it a competitive advantage over its domestic competitors, an ability to offer its customers value and the security to take the format overseas?
A.
a saturated domestic market
B.
a simplistic chain of command
C.
a superior distribution and communication system
D.
a training program that quickly trains managers
E.
a well developed floor plan


6.
A retailer that sells merchandise and/or services through more than one channel is called a/an:
A.
computerized retailer
B.
direct seller
C.
electronic retailer
D.
multi-channel retailer
E.
single-channel retailer


7.
Unlike catalogs, the electronic channel can:
A.
accept cash payments
B.
easily provide information in a side-by-side comparison format
C.
provide immediate gratification with purchases
D.
provide a portable, more accessible way of shopping
E.
reduce costly delivery charges


8.
A virtual community is:
A.
a community of shoppers using electronic agents to seek the best shopping sites
B.
a computer program designed to attract specific communities of interest to a specific retailer's site
C.
another name explaining the synergy between the store, the Internet and catalogs
D.
a network of people who seek information, products and services and communicate with each other about specific issues
E.
merely an extension of an Internet retailer


9.
Which of the following purchase decisions would most likely require extended problem solving?
A.
Diogenes purchased seed for his parakeet.
B.
Dawna ordered fries with her burger.
C.
Rosa bought her first home.
D.
Todd renewed his subscription to Rolling Stone.
E.
Angela purchased the required text for Intro to Retailing.


10.
Nancy walked into Walgreens with a headache and knew she needed quick pain relief. In the past, she used Advil, an Ibuprofin product. Although there are several other brands containing Ibuprofin, she decides to purchase Advil because it worked for her in the past. What kind of decision-making process did she most likely use when choosing her pain relief?
A.
extended problem solving
B.
complex decision making
C.
limited problem solving
D.
habitual decision making
E.
unlimited problem solving


Answer Key

1. E
2. E
3. D
4. E
5. C
6. D
7. B
8. D
9. C
10. C