CLASS	BOOK LIST
Advertising & Sales Promo	Ogilvy on Advertising (Ogilvy) Fish! (Lundin) Fish Tales! (Lundin) Advertising on the Internet (Kaye/Medoff)
Human Relations in Business Retail Management I Retail Management II **1 book per class BOLD ITALICS ARE STRONGLY RECOMMENDED FOR RETAIL	Hidden Value (O’Reilly/Pfeffer) How Full is My Bucket Defining Moments (Badaracco) Good to Great (Collins) Built to Last (Collins) One Minute Manager (Blanchard) Fish! (Lundin) Fish Tales! (Lundin) The 100 Simple Secrets of Successful People (Niven) The Tipping Point (Caldwell) Blink (Caldwell)
Internship Seminar I (40 Points)	Defining Moments (Badaracco) The Tipping Point (Caldwell) Blink (Caldwell) Gung Ho (Blanchard) How Full is My Bucket
Principles of Selling	Ziglar on Selling (Ziglar) How Full is My Bucket Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales (Richardson) Fish! (Lundin) Fish Tales! (Lundin) Little Red Book of Selling (Gitomer) Triggers (Sugarman)

This list consists of books which I am familiar with and I believe are excellent add-on resources for you to use during this course. This extra credit opportunity is limited to one book per course, and you may only apply each book to one course. This opportunity is designed to allow for students to make up for a missed assignment (or two) and/or a quiz. You may only select books from this preapproved list or received advanced permission on other books (if I am familiar with them and think they would be valuable). You must read the book during the term you wish to receive credit, and the book must not be used for regular course work in another class!!

MAXIMUM POINTS AVAILABLE: 25

Points will be applied toward the “Assignment” portion of your grade. In order to obtain the maximum points you must turn in a minimum 2-page typed report on the book (1 page summary of main points/ 1 page analysis of what you liked and didn’t like). This report must demonstrate that you read the book and got something out of it. Points will be taken off for poorly typed reports (including grammar, spelling, etc.), inadequate content, and/or a lack of clarity as to whether you read the book and/or what you got out of it.