Flier Project

A flier is a short piece of business or technical writing (usually one page or two pages (front and back on one piece of paper) that is often times used for advertising purposes. According to Gerson and Gerson in Technical Writing: Process and Product, “fliers are cost effective because they can be produced in-house, are time efficient because they can be created in only a few hours, are responsive to immediate needs because different fliers can be created for different audiences and purposes at a moment’s notice, and fliers can be personalized – that is created with a specific market or audience in mind” (245).

Gerson and Gerson make the following recommendations for constructing a flier:

1. Keep the flier short - one page or two pages (front and back on one piece of paper)

2. Focus on one idea, topic, or theme per flier.

3. Use a title at the top of your flier to identify this flier’s theme.

4. Limit your text. (No more than 100 or so words)

5. Increase font size 16 pt font for text, 20 pt font for title)

6. Use graphics that emphasize your theme and make your point memorable

7. Use color for focus and emphasis (but don’t over use color)

8. Use highlighting techniques (bullets, white space, tables, boldface, italics, headings, subheadings, or columns)

9. When appropriate, use a catchy phrase to personify the organization’s primary focus

10. Recognize your audience’s needs and show how the services, etc. will benefit them

Source: Technical Writing: Process and Product, Gerson and Gerson, pp. 246-7

You can see a sample flier advertising a Public Radio Station’s Two-Channel Network on pages 509-10 in our textbook. This flier, however, has more words than most because it is presenting an expanded definition.

Your Assignment: I would like you to develop an original flier for either the DMACC program that you are presently enrolled in or for a course that you are presently taking. Your audience, in either case, is potential students for the DMACC program or course. Your purpose is to interest students in enrolling in the program or in taking the course. You will need to include the following information: specific information about program or course content, benefits to the reader for taking this course or graduating from this program, and cost and registration information.

I expect the information for this flier to be researched, accurate, and not made up.

Format Requirements:

· must be done in regular Microsoft Word so that it will upload (do not use Microsoft publisher or other word processing programs)

· 2 pages (one page front and one page back) – label in your file

· text is in 10 or 12 pt. font, headings in 16-18 pt. font

· uses two or three colors

· use of at least two graphics

· application of information regarding page and document design from Chapter 15(See Checklist for Usability of Page Design on page 364).

Content Requirements for the Flier:

The contents of the flier should include the following:

· specific information about program or course content

· benefits to the reader for taking this course or graduating from this program

· cost and registration information

· information for this flier has been researched, is accurate, and is not made up

This task is worth 50 points

Page length requirement met	5 points
Contains required information including reader benefits	5 points
Information is appropriate for audience and purpose	5 points
Color is used effectively	5 points
Two appropriately chosen graphics are included, effectively placed, reinforce the theme or message of the flier	10 points
Catchy phrase is employed	5 points
Principles of page and document design are adhered to (see checklist for usability of page design on page 364)	15 points

Please proofread your work. This is the only version of this document we will be turning in.