BSEN305   E-Commerce on the Web

Spring 2005

Monday & Wednesday:  12:20pm - 1:45pm      Room 8-12

Syllabus: 

INSTRUCTOR:  Jeff Gullion
OFFICE:  8-01-C
PHONE:  515-964-6367
EMAIL:  jhgullion@dmacc.edu
INSTRUCTOR WEBSITE:  http://www.dmacc.edu/instructors/jhgullion/

TEXTS:     E-Commerce: Managing the Internet Revolution First Edition
                       Rhodes & Sorensen. 

REQUIRED READING:  Email Newsletter from E-CommerceTimes.com

PREREQUISITES: None
 

OBJECTIVES:

This course will introduce the student to the basic elements of electronic commerce. It will focus on business and technical issues faced by a company that enters into the e-commerce marketplace. Topics include business structures, formats, methods of implementation, products, resource requirements, third party options, technical and operational issues as well as legal and social issues facing a business that engages in electronic commerce.

I. ATTENDANCE:

This class schedule includes classroom time for the presentation and discussion of material. Students are expected to have completed any assigned readings in preparation for class and be prepared to discuss the assigned material. Attendance is encouraged and expected.

The primary focus of this class is the in class discussion and evaluation of E-Commerce topics.  Your attendance and participation will be a factor in your course performance.  

II. ASSIGNMENTS/PROJECTS:

  • There will be 4-7 writing assignments throughout the course.  
  • Assignments will be available from the Instructors website.
  • Each assignment will be given a DUE DATE when assigned.
  • Each assignment will be worth 100 points.
  • For Writing Assignment format information Click Here
  • Students are encouraged to assist each with projects but are expected to do their own work. Joint projects and any work copied from another person will not be tolerated and will be given a ZERO score.
  • Any writing assignment received after the due date without prior discussion with the instructor will be reduced by 20%. 

III. CURRENT EVENTS:

  • Each student will be expected to write a short description of FOUR current events during the course of the semester.  One for each month of the semester.  
  • Students are encouraged to bring newspaper or magazine articles, videos, and personal experiences related to electronic commerce to class for group discussion.
  • Assignments may be related to current events as they arise during the semester.
  • For Current Event format information Click Here
  • Each current event will be worth 25 points.  
  • You may earn 5 extra credit points by presenting your event to the class.  
  • A current event is due by the last day of class each month.  
  • An event turned in past the last day of the month without prior discussion with the instructor will not be accepted at the discretion of the instructor.

IV. CLASS PARTICIPATION:

  • Each student is encouraged and expected to participate in the classroom discussions.  
  • This will be based upon your use of current events, contribution to classroom discussions and topics, material you bring to class for discussion or support of a topic.  
  • Your participation efforts are directly linked to you attendance.  
  • You will receive a Class Participation grade worth  30% of  your overall course grade.  

V. FINAL PROJECT

  • This course will feature a Final comprehensive written paper.  The paper will focus on a business case study where you will act as an E-Commerce business consultant.  You will evaluate the business to determine how to best implement E-Commerce concepts into their business.  You will also propose and discuss your recommendations in support of your paper.  
  • The final project could also incorporate a 3-5 minute presentation to be made to the class.  
  • The Final Project will make up 30% of your overall course grade. 
  • The Final Project will be due by the last day of class. 

VI: COURSE GRADE:

The Final Course grade will be determined by combining your grades based upon the following: 
  • Class Participation:   30%  
  • Current Events:         10%
  • Class Projects            30%
  • Final Project:             30%            

The grading scale is as follows: 90% AND ABOVE = A, 80% to 89% = B, 70% to 79%= C, 60% to 69 = D, 59% AND BELOW = F.   Pluses and minuses will be used at the instructor's discretion.

VII. CHEATING AND PLAGIARISM

Engaging in any form of cheating or plagiarism on an assignment, test, quiz or project will result in a ZERO grade for that particular assignment. These acts are considered academic misconduct by the college and various disciplinary actions may be taken.

VIII.     This syllabus is tentative and the instructor reserves the right to make changes during the 
            course of the semester.

IX.   SPECIAL NEEDS

It is the policy of DMACC to accommodate students with 
disabilities. Any student with a documented disability who requires 
reasonable accommodation should contact the Special Needs 
Coordinator at (515) 964-6850 voice or (515) 964-6810 tty. 

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CLASS ASSIGNMENTS:

WEEK

Date

Discussion

Assignments

1 1/10

1/12

Chapter 1:  What is E-Commerce?
  • Business Models
  • E-Markets
  • Intermediation-Disintermediation
Assignment:  Online Demographics.  Find three websites that provide demographics for the online environment.  Discuss the five most important ones.  1-2 pages.
2 1/17

1/19

No Class - Holiday

Chapter 2: Marketing an E-Business

 

Online Demographics DUE!

3 1/24

1/26

Chapter 3: Promotions and Advertising  

 

4 1/31

2/2

Chapter 4: Broker Based Services AssignmentDomain Names
5 2/7

2/9

Chapter 5: Technology of E-Commerce  

Domain Names DUE!

6 2/14

2/16

Chapter 6: Web Site Management

Assign: Affiliates Project

7 2/21

2/23

Chapter 7: E-Commerce Shopping Technology  
8 2/28

3/2

Chapter 8: Privacy and Security Issues Assign Intermediation/Disintermediation Project
9 3/7

3/9

Chapter 9: Ethics and Legal Issues  
10 3/14

3/16

Chapter 10: International and Global Transactions

Class Cancelled! (Seminar)

 

 

  3/21-3/25 No Classes - SPRING BREAK!!!  
11 3/28

3/30

 

No Class - Funeral Leave

Weblog information for Monday!

 
12 4/4

4/6

Chapter 7.2  Electronic Cyber Payment Systems

 

 

 

13 4/11

4/13

 

Guest Speaker:  Marc Michaelsen, CPA
  "Streamlined Sales Tax Project" & Internet Taxation

 
14 4/18

4/20

Chapter 8.. Privacy and Security Issues

Chapter 9.  Ethics and Legal Issues

Final Paper
15 4/25

4/27

Chapter 10.  International and Global Transactions  
Final 5/2/05 Final Class:  Normal Monday Time.  Last chance for late work and returned papers.

Final Paper DUE by 3:15pm

 

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LINKS:

www.jdhost.com                Local web host provider.  Offers special rates for DMACC students.

www.ecommercetimes.com    Online magazine featuring a great selection of E-Commerce articles

http://ecommerce.internet.com    E-Commerce reference site.

http://spywarewarrior.com/asw-test-guide.htm    Anit-Spyware evaluation and reference site.

www.sohu.com        Chinese private venture site.  Officially approved by the Chinese government

www.sina.com         Chinese private venture site.  Officially approved by the Chinese government

http://www.internet.com    Great reference site for a wide selection of E-Commerce related topics

http://www.loc.gov/copyright/     United States Copyright Office through the Library of Congress

http://www.webmergers.com    Focuses on the status of E-Commerce companies and the E-conomy

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