Fall 2012 | 29
Richard Fosbury at the 1968 Olympics using his new “flop” method of high jumping. Photo courtesy of Flickr and Olympic.org
As I work with organizations that desire to dream bigger, innovate consistently, and achieve
more, I’ll almost always have an exasperated leader ask, “Where do we start?” Maybe that
person is overwhelmed by busy schedules and tight budgets. Maybe it’s a misperception that
innovation is only for companies like Apple or leaders like Richard Branson. Usually, when
leaders ask this question, it seems inspired by a belief that innovation is something far off,
something nice to think about but difficult to achieve in “real life.” But opportunities to innovate
are much closer than you might think.
is great . . .
ButWhere DoYou Start?
By Mitch Matthews