Iowa's Advanced Manufacturing Conference: October 7, 2010

Conference Details

Iowa’s 2010 Advance Manufacturing Conference

October 7, 2010

8-9 a.m. Check-In and Continental Breakfast
9-9:25 a.m. Welcome and Acknowledgment of Sponsors
9:25-10:10 a.m. Manufacturing in the Midwest
William Testa, Vice President and Director of Regional Programs, Federal Reserve Bank of Chicago

Attendees will view business trend lines and get an expert analysis of the future conditions that will help prepare them for upcoming challenges and opportunities. Will include a question and answer session.

Bill Testa is vice president and director of regional programs in the economic research department at the Federal Reserve Bank of Chicago. Testa has written widely in the areas of economic growth and development, the Midwest economy and state–local public finance. He directed a comprehensive long term study and forecast of the Midwest economy, Assessing the Midwest Economy: Looking Back for the Future, and has fashioned a series of conferences on school reform.

Visit Testa's Blog at
10:10-10:30 a.m. Networking Break
10:30 a.m.-Noon Keynote Competing In a Global Marketplace
Tom Peters, Author of multiple bestselling books including In Search of Excellence.

This informative and exciting presentation on competing in a global marketplace will include a question and answer session. Tom Peters is known for being an exceptionally great speaker!

In 1999, In Search of Excellence was honored by NPR as one of the “Top Three Business Books of the Century”; it was ranked as the “greatest business book of all time” in a poll by Britain’s Bloomsbury Publishing; and it was the most widely held library book in the United States from 1989 to 2006. Tom has followed Search with well over a dozen additional international bestsellers. Among them: A Passion for Excellence (with Nancy Austin); Thriving on Chaos; Liberation Management (acclaimed as the “Management Book of the Decade” for the 1990s); a series of three books in 1999 on the new world of work, including the landmark The Brand You50; and in 2003 the provocative, colorful Re-imagine: Business Excellence in a Disruptive Age.

See Tom Peters at
Noon-1 p.m.   Networking Lunch
1-2:15 p.m. Keynote – How Companies Bounce Back from Adversity to Become Great Companies

Keith McFarland, Author of The Breakthrough Company and Bounce: The Art of Turning Tough Times Into Triumph

An analysis of how companies bounce back from adversity to become great companies. Keith McFarland is a nationally-recognized keynote speaker who has given more than 100 major addresses to groups up to 3000 people around the world! For his 2008 #1 Wall Street Journal and New York Times bestselling book, The Breakthrough Company, —heralded as the Good to Great for growth companies— Mr. McFarland spent five years analyzing the performance of 7,000 growth companies. When he identified the top nine performers over a twenty-four year period, he noticed something curious: Each had gone through at least one period of pronounced adversity—many serious enough to threaten the firm’s life. Great companies, he learned, emerge not from the absence of difficulty, but from its vortex. And what is true for organizations is also true of people. Mr. McFarland’s latest book is Bounce: The Art of Turning Tough Times Into Triumph

See Keith McFarland at
2:15-2:45 p.m. Networking Break
2:45-4:15 p.m. An Interactive Panel of manufacturers and other experts will discuss the most important issues that face Iowa manufacturers. Topics will include:
    • Continuous Improvement
    • Technology Development
    • Supply Chain
    • Sustainability
    • Workforce
    • Globalization
4:15-6 p.m. Iowa Wine and Pork Reception and Networking Session. A valuable opportunity to network with peers, state leaders, and other attendees and enjoy some of the best cuisine Iowa produces.